Orthman Trade Show Looper
A video designed to loop at trade shows that highlights Orthman's most popular unit the "1tRIPr" a strip tillage unit capable of streamlining farming by combining several steps into one pass.
We took the motif of a days work to drive the loop. As the sun rises we get introduced to the unit. We see the features in the context of a days work and then we see the unit again at sunset. Then when the loop starts again it is a new day.
This also allowed us to plan adding features of other pieces of equipment that will fit in seamlessly into a larger looper.